ServiceNow Certified Implementation Specialist – Customer Service Management — Question 229

Which business models serve an organization's private customers or workers for personal use? (Choose two.)

Answer options

• A. Business-to-Business (B2B)
• B. Business-to-Business-to-Employee (B2B2E)
• C. Multi-level B2B2B
• D. Business-to-Business-to-Consumer (B2B2C)
• E. Business-to-Consumer (B2C)

Correct answer: B, E

Explanation

The correct answers are B and E because Business-to-Business-to-Employee (B2B2E) directly serves employees with products or services, and Business-to-Consumer (B2C) is focused on personal customers. Options A and C are primarily aimed at business interactions, while D, Business-to-Business-to-Consumer (B2B2C), involves businesses acting as intermediaries to consumers rather than serving them directly.