Salesforce Certified Sales Cloud Consultant — Question 73

Cloud Kicks (CK) wants to ensure Opportunities are associated with the relevant marketing Campaign. In the past, CK has struggled to evaluate marketing Campaign ROI.

Which process improvement should the consultant recommend?

Answer options

• A. Ensure the Opportunity is associated with an Account record.
• B. Leverage the Probability(%) field on Opportunities to forecast revenue.
• C. Ensure the Type field on Opportunities reflects the Campaign source.
• D. Validate that the Primary Campaign Source field on Opportunity records is populated.

Correct answer: D

Explanation

The correct answer is D because populating the Primary Campaign Source field allows Cloud Kicks to track which Campaign generated the Opportunity, making ROI evaluation more straightforward. Option A is not relevant to Campaign tracking, while Option B focuses on revenue forecasting rather than Campaign association. Option C does not specifically link Opportunities to the Campaign's effectiveness in terms of ROI.