Salesforce Certified Sales Cloud Consultant — Question 118

Cloud Kicks uses the Lead Source field to track the event from which a Lead originated. The marketing director requested a report that shows every event a Lead has attended. This information is impossible to provide with the current configuration.

Which standard Salesforce functionality should a consultant recommend?

Answer options

• A. Implement Campaigns to track events and define a campaign management process.
• B. Update the Lead Source field to the most recent event a Lead has attended using Process Builder.
• C. Configure a Custom Events object and relate it to the Lead object.
• D. Create a custom field to track the second event a Lead attends.

Correct answer: A

Explanation

The correct answer is A because Campaigns in Salesforce are specifically designed to track events and their engagement with Leads. Option B is incorrect as it would only track the most recent event, losing previous event data. Option C suggests creating a custom object, which is unnecessary when standard functionality can meet the requirement. Option D also falls short as it only addresses a secondary event rather than capturing all event attendance.