Salesforce Certified Sales Cloud Consultant — Question 104

Management at Universal Containers wants to identify duplicate leads in its org so marketing reps can clear them up later.

Which two approaches should a consultant recommend to prepare leads for the marketing reps? (Choose two.)

Answer options

• A. Give users access to duplicate record sets.
• B. Create a validation rule to find duplicates.
• C. Run a duplicate job with a matching rule.
• D. Create a formula field on Lead for duplicates.

Correct answer: A, C

Explanation

Providing users access to duplicate record sets enables marketing reps to see and address duplicates efficiently. Running a duplicate job with a matching rule systematically identifies duplicates based on defined criteria. The other options, such as validation rules and formula fields, do not actively prepare leads for review by the marketing team in the same effective manner.