Salesforce Certified Marketing Cloud Email Specialist — Question 87

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

Answer options

• A. Send earlier in the day to give subscribers more time to check email.
• B. Add a clear, brief, and urgent call-to-action.
• C. Use images, not text, to improve email look and branding.
• D. Include relevant preheader text in every email.

Correct answer: D

Explanation

Including relevant preheader text is effective because it provides additional context for the email content, enticing subscribers to open it. The other options, while helpful in their own right, do not directly address the specific strategy of enhancing the preheader, which can significantly influence open rates.