Salesforce Certified Marketing Cloud Email Specialist — Question 88

Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)

Answer options

• A. SQL Query Activity
• B. Post to Facebook
• C. Send SMS
• D. Decision Split
• E. Wait By Duration

Correct answer: C, D, E

Explanation

The correct answers are C, D, and E because 'Send SMS', 'Decision Split', and 'Wait By Duration' are all Activities that can be utilized within Journey Builder to enhance customer engagement. Options A and B are not available as standard Activities in Journey Builder; SQL Query Activity is specific to Automation Studio, and Post to Facebook does not pertain to the standard functions of Journey Builder.