Salesforce Certified Marketing Cloud Email Specialist — Question 86

A marketer plans to send a transactional email.
Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)

Answer options

• A. The subject line contains a promotion to entice the recipient.
• B. The email body presents the transactional content prior to any commercial content.
• C. The email body presents any commercial content prior to the transactional content.
• D. The email confirms a transaction between the recipient and sender.
• E. The subject line is transactional in nature and non-promotional.

Correct answer: B, D, E

Explanation

Options B, D, and E are correct as they align with the requirements of the CAN-SPAM Act for transactional emails, which emphasize that transactional content should be prioritized and that the subject line should not mislead recipients. Options A and C are incorrect because they introduce promotional elements that can violate the guidelines for transactional emails.