Salesforce Certified Marketing Cloud Email Specialist — Question 85

Northern Trail Outfitters wants to create a welcome series that changes based on subscriber behavior. Subscribers will be sent down a predetermined path depending on whether they click on the second email or not.
Which Journey Builder activity should be used?

Answer options

• A. Engagement Split
• B. Random Split
• C. Decision Split
• D. Filter Activity

Correct answer: A

Explanation

The correct answer is A, Engagement Split, as it allows the journey to diverge based on whether a subscriber engages with the second email. Other options, such as Random Split and Decision Split, do not specifically cater to engagement metrics, while Filter Activity focuses on segmenting data rather than guiding paths based on engagement.