Salesforce Certified Marketing Cloud Email Specialist — Question 75

A marketing manager needs to evaluate two creative versions to determine which is more effective in increasing sales conversions and if this correlates to the version that receives the most clicks.
Which two A/׀’ test options should be used? (Choose two.)

Answer options

• A. The test administrator manually selects the version to send to the remainder.
• B. The test administrator selects the desired audience test segment sizes.
• C. The system automatically sends the winning version to the remainder audience.
• D. The test administrator chooses which subscribers to place in each audience.

Correct answer: B, C

Explanation

Option B is correct because selecting the audience segment sizes is crucial for an effective A/B test as it helps ensure a representative sample. Option C is also correct, as automating the process of sending the winning version maximizes the effectiveness of the test by quickly implementing the best-performing option. Options A and D are incorrect because they involve manual selection processes that could introduce bias and affect the test's reliability.