Salesforce Certified Marketing Cloud Email Specialist — Question 76

Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a
Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?

Answer options

• A. Create a data extension with email address, reply date, and response fields as non-nullable.
• B. Create a data extension with email address, reply date, and response fields as nullable.
• C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
• D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

Correct answer: A

Explanation

The correct answer is A because making all fields non-nullable ensures that every subscriber's email address, reply date, and response are captured, which is vital for data integrity. The other options allow for nullable fields, which could lead to incomplete or missing data for subscribers, thus compromising the effectiveness of the landing page.