Salesforce Certified Marketing Cloud Email Specialist — Question 74

Northern Trail Outfitters wants to send shipping email notifications to members. Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

Answer options

• A. Import Activity in Automation Studio
• B. Transactional Send in Journey Builder
• C. File Drop Starting Source in Automation Studio
• D. File Drop Entry Source in Journey Builder

Correct answer: C

Explanation

The correct answer is C, as the File Drop Starting Source in Automation Studio is specifically designed to trigger automation based on files placed in a designated location, which suits their needs. Options A and B do not facilitate the file-based automation required for sending notifications, while option D pertains to Journey Builder, which is less suitable for direct file triggers in this context.