Salesforce Certified Marketing Cloud Email Specialist — Question 29

Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

Answer options

• A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
• B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
• C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• D. Create an API-driven process to put the data directly into the data extension when any data is changed.

Correct answer: C

Explanation

The correct answer is C because a file drop automation is specifically designed to trigger an import process whenever a file is placed in a specified directory, ensuring the catalog is updated as soon as changes are made. Option A is incorrect as it relies on a fixed schedule rather than immediate updates. Option B is also not ideal since importing multiple times a day may not capture changes in real-time. Option D is not suitable as it requires an API-driven process, which may be more complex and less efficient than the file drop method.