Salesforce Certified Marketing Cloud Email Specialist — Question 30

Northern Trail Outfitters wants to increase email subscribers this quarter.
Which three methods could they use to legally obtain subscribers? (Choose three.)

Answer options

• A. Purchase subscriber lists from a reputable data company.
• B. Ask customers to text their email address to a short code to opt-in.
• C. Email all unsubscribed customers asking for them to opt into email again.
• D. Ask customers to opt-in at time of purchase online by creating an account.
• E. Create a Facebook lead capturing form to gain opt-ins.

Correct answer: B, D, E

Explanation

Options B, D, and E are acceptable methods for obtaining email subscribers as they involve active consent from the users. Option A is not appropriate since purchasing email lists typically violates privacy regulations. Option C is also incorrect because emailing unsubscribed customers without consent is against best practices and privacy laws.