Salesforce Certified Marketing Cloud Email Specialist — Question 28
A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio? (Choose two.)
Answer options
- A. Subscribers who click on a specific link
- B. Performance data on the Overview tab
- C. Number of clicks from mobile devices
- D. Images showing how the email rendered on different devices
Correct answer: A, B
Explanation
The correct answers are A and B because Tracking in Email Studio allows the export of subscriber interactions, such as those who clicked on specific links, and performance metrics available on the Overview tab. Options C and D do not pertain to the data export capabilities of Tracking, as C focuses on device-specific metrics and D concerns visual representations rather than exported data.