Salesforce Certified Marketing Cloud Email Specialist — Question 27

Northern Trail Outfitters' branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible? (Choose two.)

Answer options

• A. Use custom corporate font to match their brand.
• B. Add background colors that match branding.
• C. Style alt text for when images do not display automatically.
• D. Make the email completely image based.

Correct answer: B, C

Explanation

Using background colors that align with branding (option B) helps maintain visual consistency, while styling alt text (option C) ensures that subscribers still receive essential information if images don't load. In contrast, a custom corporate font (option A) may not be as crucial as color matching, and an entirely image-based email (option D) can lead to poor user experience if images are blocked or fail to load.