Salesforce Certified Marketing Cloud Consultant — Question 80

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet these criteria?

Answer options

• A. Query all subscribers from the Sent Data View when creating the send.
• B. Create an exclusion data extension populated with the identified subscribers.
• C. Create a suppression list populated with the identified subscribers.
• D. Import the identified subscribers into a list when creating the send.

Correct answer: A

Explanation

The correct answer is A because querying the Sent Data View allows you to check when subscribers last received an email, ensuring compliance with the 14-day limit. Options B and C involve creating lists that may not ensure timely eligibility checks, while option D simply imports subscribers without considering their previous email history.