Salesforce Certified Marketing Cloud Consultant — Question 81

Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound
Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?

Answer options

• A. Refresh Mobile Filtered List and Outbound Send
• B. Import Mobile Contacts and Outbound Send
• C. Import Mobile Contacts and Send SMS
• D. Refresh Mobile Filtered List and Send SMS

Correct answer: C

Explanation

The correct answer is C because it involves importing the contacts who are eligible to receive the SMS based on their birthday and then sending the SMS message. Options A and D do not include the necessary step of importing contacts, while option B suggests an outbound send without addressing the specific criteria of the filtered list.