Salesforce Certified Marketing Cloud Consultant — Question 79

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to held status within the last
60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

Answer options

• A. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
• B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
• C. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
• D. Use Data Extension Extract and Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.

Correct answer: D

Explanation

The correct answer is D because using Data Extension Extract and Import activities allows for the proper handling and processing of subscriber data to be injected into a CloudPage for effective use as an Entry Source in Journey Builder. The other options involve methods that either do not properly target the right data format or do not utilize the correct entry method for the desired SMS campaign.