Salesforce Certified Marketing Cloud Consultant — Question 74

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

Answer options

• A. API Event Entry, SQL Query Activity, Task Activity
• B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
• C. Salesforce Data Entry, SQL Query Activity, Task Activity
• D. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

Correct answer: B

Explanation

Option B is correct because it involves a Scheduled Automation to regularly check email engagement, a Filter Activity to identify contacts who haven't opened the required emails, and a Data Extension Entry to track relevant data, leading to a follow-up Task. The other options do not effectively combine these activities to achieve the desired outcome of tracking email opens and creating tasks based on that data.