Salesforce Certified Marketing Cloud Consultant — Question 75

A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension.
How could MobileConnect be used to accomplish this?

Answer options

• A. Use an outbound message template with embedded AMPscript to capture the response.
• B. Use an info capture message template to capture the response.
• C. Use a text-response message template with embedded AMPscript to capture the response.
• D. Use a vote/survey message template to capture the response.

Correct answer: B

Explanation

The correct answer is B because the info capture message template is specifically designed for collecting customer responses. Options A and C suggest using AMPscript, which is unnecessary for simple feedback collection, while option D is focused on structured feedback rather than open-ended responses.