Salesforce Certified Marketing Cloud Consultant — Question 73

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

Answer options

• A. Implement a new SSL Certificate for the new brand.
• B. Request a second SAP for the existing business unit.
• C. Create a new business unit for the new brand.
• D. Request a Private Domain to be added to the existing business unit.

Correct answer: D

Explanation

The correct answer is D because requesting a Private Domain allows the new brand to maintain a separate identity while operating within the existing business unit. Options A and B do not address the need for distinct branding, and C, while creating a new business unit, may not be necessary if a Private Domain can suffice for branding separation.