Salesforce Certified Marketing Cloud Consultant — Question 72

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.
Which solution should they use?

Answer options

• A. Existing Email Event Notification Subscription
• B. CloudPages opt in to Event Journey
• C. Smart Capture and Triggered email messaging
• D. Keyword opt in and SMS Messaging

Correct answer: C

Explanation

The correct choice, C, utilizes Smart Capture and Triggered email messaging, which allows for real-time notifications and personalized messages based on attendee actions. Option A is limited to existing email notifications and wouldn't cover all attendee requests. Option B focuses on CloudPages, which may not facilitate immediate notifications. Option D, while offering SMS messaging, does not provide the comprehensive event-specific communication needed.