Salesforce Certified Marketing Cloud Consultant — Question 69

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.
What should the consultant suggest to minimize the impact of Marketing Cloud Connect on daily API limits?

Answer options

• A. Filter target audiences based on mapped profile attributes to reduce Bulk API calls.
• B. Use Data Stream to sync object data into a Data Extension in the Marketing Cloud.
• C. Share Sales Cloud user licenses across Marketing Cloud users.
• D. Upgrade the Marketing Cloud Account to ConnectedApp Authentication.

Correct answer: D

Explanation

Upgrading to ConnectedApp Authentication optimizes API usage by allowing for more efficient authentication and authorization processes, thereby reducing the overall API calls made. The other options do not effectively address the issue of reducing API limits, such as filtering audiences or sharing licenses, which do not directly alleviate the API usage concern.