Salesforce Certified Marketing Cloud Consultant — Question 68

A customer needs to link demographic information to its contact model in Contact Builder.
What type of relationship should be used?

Answer options

• A. One-to-Many Relationship
• B. Many-to-One Relationship
• C. Many-to-Many Relationship
• D. One-to-One Relationship

Correct answer: A

Explanation

A One-to-Many Relationship is suitable because it allows multiple demographic records to be associated with a single contact, which is typical for such data. The other options do not fit as well; a Many-to-One Relationship implies one demographic record for many contacts, a Many-to-Many Relationship suggests multiple records for multiple contacts, and a One-to-One Relationship limits it to one record per contact.