Salesforce Certified Marketing Cloud Consultant — Question 70

Northern Trail Outfitters wants to automate the daily segmentation of their master subscriber data extension into smaller data extensions based on subscriber preferences.
Which two Automation Studio activities could they choose from to segment their data into existing data extensions? (Choose two.)

Answer options

• A. Script Activity
• B. Refresh Group Activity
• C. Publish Audience Activity
• D. Query Activity

Correct answer: B, D

Explanation

The Refresh Group Activity (B) allows for updating and refreshing data within existing data extensions, making it suitable for segmentation tasks. The Query Activity (D) enables complex queries to select and segment data based on criteria, which is essential for organizing subscriber data. The Script Activity (A) is primarily used for custom scripting and automation, while the Publish Audience Activity (C) is focused on audience publishing rather than data segmentation.