Salesforce Certified Marketing Cloud Consultant — Question 65

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth is Sales Cloud which is connected to Marketing Cloud. Users who log in with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours.
What consideration should a consultant provide to the customer?

Answer options

• A. Newly registered users will create additional Contacts in Marketing Cloud.
• B. Existing users will create additional Contacts in Marketing Cloud.
• C. All mobile app users will create additional Contacts in Marketing Cloud.
• D. User device data is unavailable in Contact Builder for up to 24 hours.

Correct answer: D

Explanation

The correct answer is D because newly registered users do not have their device data associated with a ContactKey immediately, making it unavailable in Contact Builder for up to 24 hours. Option A is incorrect as newly registered users do not create additional Contacts. Option B is also incorrect since existing users won't create new Contacts; they will be recognized through their existing ContactKey. Option C is misleading because not all mobile app users will generate additional Contacts due to the 24-hour association delay for new registrations.