Salesforce Certified Marketing Cloud Consultant — Question 64

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
What skill set should the customer team have for this solution to be viable?

Answer options

• A. HTML
• B. SSJS
• C. AMPscript
• D. SQL

Correct answer: C

Explanation

AMPscript is essential for personalizing and managing data within email campaigns, allowing the team to effectively retarget subscribers based on their interactions. While HTML is important for email design, SSJS and SQL are more focused on server-side operations and data manipulation, which are not the primary needs in this retargeting context.