Salesforce Certified Marketing Cloud Consultant — Question 66

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? (Choose two.)

Answer options

• A. Data Designer
• B. Cloud Pages
• C. Web Analytics Connector
• D. Content Builder

Correct answer: C, D

Explanation

The correct answers, C and D, are essential as the Web Analytics Connector provides insights into customer behavior and interactions, while Content Builder allows for the creation and management of content tailored to these interactions. Options A and B, while useful in other contexts, do not directly relate to leveraging transactional data for customer journeys.