Salesforce Certified Marketing Cloud Consultant — Question 57

After implementing Marketing Cloud Connect, the customer notices tracking details from Email Studio initiated sends are not being sent back to Sales Cloud.

Which configuration in Marketing Cloud should the customer verify?

Answer options

• A. Report is saved in Standard Salesforce folder.
• B. Email Address column is included in the report used for sending.
• C. Required profile attributes are properly mapped.
• D. Sendable data extension is saved in the Salesforce Data Extensions folder.

Correct answer: D

Explanation

The correct answer, D, is essential because the sendable data extension must be correctly stored in the Salesforce Data Extensions folder to facilitate data transfer. Option A is incorrect as the location of the report does not impact the tracking details. Option B is not relevant since the presence of the Email Address column does not affect the integration. Option C, while important, does not directly relate to the specific issue of tracking data not being sent.