Salesforce Certified Marketing Cloud Consultant — Question 56

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minute. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.

What should be recommended?

Answer options

• A. Push each new record into Marketing Cloud via Platform Event API on form submit.
• B. Create this as a Journey Data Source via Journey Builder.
• C. Recreate this external web form inside Marketing Cloud.
• D. Perform a daily bulk export to SFTP for import via Automation.

Correct answer: C

Explanation

The correct answer is C because recreating the web form inside Marketing Cloud allows for seamless integration and management of the data. The other options either involve real-time processing or do not address the need for integration within Marketing Cloud effectively.