Salesforce Certified Marketing Cloud Consultant — Question 58

Northern Trail Outfitters wants to send a Marketing Cloud email immediately after the email address on a Salesforce Contact record changes.

Without writing an APEX trigger, what should the consultant use to meet this requirement?

Answer options

• A. Salesforce Triggered Send
• B. Transactional Messaging API
• C. Salesforce Report Import
• D. Journey Builder & Automation Studio

Correct answer: B

Explanation

The correct answer is B, as the Transactional Messaging API allows for real-time email sending based on specific events, such as changes in contact information. The other options either do not support immediate email sending without additional setup or involve processes that are not designed for this type of trigger.