Salesforce Certified Marketing Cloud Consultant — Question 36

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

Answer options

• A. Guide Template Language
• B. Personalization strings
• C. AMPscript
• D. SQL Query

Correct answer: C

Explanation

AMPscript is the correct choice because it allows for dynamic content generation by retrieving data from data extensions, which is necessary in this case. The other options either do not support this functionality or are not suitable for pulling in data from external sources during the send process.