Salesforce Certified Marketing Cloud Consultant — Question 37

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to five emails per week based on subscriber activity. The list is:
✑ Compiled in a database in the website Content Management System (CMS).
✑ Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of Marketing Cloud?

Answer options

• A. Unsubscribes should be synchronized between senders.
• B. They will need to integrate with the Marketing Cloud SOAP API.
• C. Engagement metrics will be passed into Marketing Cloud.
• D. The third-party send list should be pulled from the CMS.

Correct answer: A

Explanation

The correct answer is A because synchronizing unsubscribes ensures that all senders respect subscriber preferences, preventing potential compliance issues. Option B is incorrect as integration with the SOAP API does not directly address the issue of managing unsubscribes. Option C is not relevant since engagement metrics do not manage subscriber preferences, and option D does not ensure that unsubscribes are honored across different platforms.