Salesforce Certified Marketing Cloud Consultant — Question 15
A retail company's database of record resides at a third party company that also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identified "Customer ID".
The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.
What three key issues should be addressed? (Choose three.)
Answer options
- A. How will Marketing Cloud and the database synchronize?
- B. What will be used as Subscriber Key?
- C. Will the company need a custom preference center?
- D. What publication lists will be used?
- E. Will new users have a "Customer ID"?
Correct answer: A, B, E
Explanation
The correct answers A, B, and E are crucial because they address the synchronization of data between Marketing Cloud and the database, the identification method for subscribers, and the existence of a 'Customer ID' for new users. Options C and D are less critical as they pertain to preferences and publication lists, which are not essential for the immediate task of sending Welcome emails based on 'Customer ID'.