Salesforce Certified Marketing Cloud Consultant — Question 16

ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
✑ Maintain ABC Company's master suppression list.
✑ Configure data relationships.
✑ Create new subscriber attributes.
Which role should be assigned to the IT staff member?

Answer options

• A. Administrator
• B. Data Manager
• C. Analyst
• D. Content Creator

Correct answer: B

Explanation

The correct answer is B, Data Manager, as this role is specifically designed for managing data-related tasks, including maintaining suppression lists and configuring data relationships. The Administrator role (A) has broader permissions that may not be necessary, while the Analyst (C) focuses on data analysis rather than management and the Content Creator (D) is centered on creating content rather than data tasks.