Salesforce Certified Marketing Cloud Consultant — Question 14

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a
Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

Answer options

• A. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
• B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
• C. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
• D. Create a file drop automation which includes an Import File Activity and triggered send.

Correct answer: B

Explanation

The correct answer is B, as a file drop automation is specifically designed for scenarios where files are uploaded and actions are triggered based on those uploads. Option A is incorrect because a daily automation is not suitable for the monthly schedule required. Option C is not appropriate since it involves a triggered send rather than a direct send linked to the file upload. Option D also uses a triggered send, which does not align with the customer's needs for immediate deployment of the email upon file import.