Salesforce Certified Marketing Cloud Administrator — Question 61

Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account.
Which value should link these new data extensions in Data Designer to the existing contact records?

Answer options

• A. SubscriberID
• B. Unique contact identifier
• C. Primary Key

Correct answer: B

Explanation

The correct answer is B, as the Unique contact identifier serves as a consistent link between the new data extensions and existing contact records. Options A and C do not provide the necessary linkage required for maintaining the relationship between these data sets and the contacts.