Salesforce Certified Marketing Cloud Administrator — Question 62

A Marketing Cloud admin is configuring a journey using Path Optimizer. They want to hold back 60% of the contacts until a winner has been selected.
What is required to configure the Holdback percentage?

Answer options

• A. No more than two paths
• B. Evaluation period must be 72 hours
• C. Run Once schedule type

Correct answer: C

Explanation

The correct answer is C, as the Holdback percentage requires a Run Once schedule to function properly. Option A is incorrect because the number of paths is not limited to two for configuring holdback. Option B is also wrong since the evaluation period does not need to be fixed at 72 hours for setting the holdback percentage.