Salesforce Certified Marketing Cloud Administrator — Question 60

Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B2C sales, but not any permissions for campaigns related to B2B sales.
Howe should they accomplish this?

Answer options

• A. Create a new business unit
• B. Create separate folders and add permissions
• C. Update data extension object level permissions

Correct answer: B

Explanation

Option B is correct because creating separate folders allows for more granular control over permissions, ensuring users can access only the necessary data extensions for B2C campaigns. Option A is not suitable as creating a new business unit would be excessive for this requirement. Option C does not provide the necessary segregation of access needed for B2C and B2B campaigns.