Salesforce Certified Marketing Cloud Administrator — Question 59

Northern Trails Outfitters wants to use complex criteria to identify subscribers for a special promotional email. Specifically, they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of one of their stores.
What should be used to create its audience?

Answer options

• A. SQL Query
• B. Measures
• C. Data Filters

Correct answer: A

Explanation

Using an SQL Query allows for complex criteria to be applied, making it ideal for filtering subscribers based on engagement and geographic proximity. Measures and Data Filters do not provide the same level of detail or flexibility needed for such specific targeting.