Salesforce Certified Marketing Cloud Administrator — Question 58

Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

Answer options

• A. Each email consumes five Super Messages when sending below a certain threshold.
• B. MobilePush was enabled by mistake, which consumes Super Messages when not in use.
• C. A multiplier is applied to each SMS message based on the destination country.

Correct answer: C

Explanation

The correct answer is C because the utilization of Super Messages can be influenced by the destination country, which may apply a multiplier to the message count. Option A is incorrect as emails do not consume Super Messages in that manner, and option B is wrong because MobilePush does not consume Super Messages when it is not actively being used.