Salesforce Certified Marketing Cloud Administrator — Question 55

A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular send. The admin confirms Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

Answer options

• A. The data extension is located In the Synchronized Data Extensions folder.
• B. The send relationship links SubscriberKey to Subscribers on EmailAddress.
• C. The data extension is located in the Salesforce Data Extensions folder.

Correct answer: C

Explanation

The correct answer is C because for the Individual Email Results to be pushed back to Sales Cloud, the data extension must be located in the Salesforce Data Extensions folder. Option A is incorrect as being in the Synchronized Data Extensions folder does not guarantee the results will be sent to Sales Cloud. Option B is also incorrect because the relationship between SubscriberKey and EmailAddress does not directly affect the results being pushed back.