Salesforce Certified Marketing Cloud Administrator — Question 54

Northern Trail Outfitters uses Parameter Manager to automatically tag links. They want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

Answer options

• A. Link
• B. Email
• C. Account

Correct answer: B

Explanation

The correct answer is B, as the utm_campaign value should be configured at the email level to ensure that all links within that specific campaign message are tagged consistently. Configuring it at the link level (A) would not allow for uniformity across multiple links, and setting it at the account level (C) would be too broad, affecting all campaigns rather than just the targeted one.