Salesforce Certified Marketing Cloud Administrator — Question 56

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder will be used to personalize the type of messages being sent to customers, based on if there has been an order or not. There are two existing data extensions: Customers and Orders.
‘Customers’ contains information about subscribers including Email Address, First Name, Last Name, Address, and Customer ID.
‘Orders’ contains information about the orders and includes the unique identifier of the customer.
How should Data Designer be configured to allow this data to be used within a Journey decision split?

Answer options

• A. Link the Customers data extension to the data model using a Many-to-One relationship.
• B. Link the Customers data extension to the data model using Email Address.
• C. Link the Customers data extension to the data model using Customer 10.

Correct answer: C

Explanation

The correct answer is C because linking the Customers data extension using Customer ID allows for a unique connection between customers and their orders. Options A and B are incorrect because a Many-to-One relationship and using Email Address do not provide a unique identifier to accurately relate the customers to their specific orders.