Salesforce Certified Marketing Cloud Administrator — Question 35

Northern Trail Outfitters (NTO) has expanded marketing efforts globally and wants to implement a Dedicated IP, which is included in their Sender Authentication Package. NTO plans to share it across each of their Marketing Cloud accounts.
Which consideration would help determine if Dedicated IP is the correct choice?

Answer options

• A. Send volume is large enough to maintain a positive or neutral reputation
• B. Pre-warmed IP address can be purchased from Salesforce
• C. Length of time needed to pause sending is greater than one month

Correct answer: A

Explanation

The correct answer, A, is significant because a Dedicated IP requires a substantial send volume to build and maintain a good sender reputation. Options B and C do not directly relate to the appropriateness of using a Dedicated IP; B discusses purchasing an IP rather than its use, and C pertains to pausing sends, which is not a determining factor for choosing a Dedicated IP.