Salesforce Certified Marketing Cloud Administrator — Question 36

To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

Answer options

• A. Apply a Row Based Retention to each data extension as it is created, set to 12 months
• B. Configure the business unit data retention setting to 12 months
• C. Set inactive data to be automatically cleared after one year, but is recoverable

Correct answer: A

Explanation

The correct answer is A because applying a Row Based Retention policy directly to each data extension ensures that inactive data is cleared after 12 months. Option B does not specifically apply to individual data extensions, and Option C suggests that the data is recoverable, which does not align with the goal of permanently clearing inactive data.