Salesforce Certified Marketing Cloud Administrator — Question 34

A Marketing Cloud admin is asked to add a set of four query strings automatically to all the links in an email sent via Email Studio.
Which solution should the admin suggest?

Answer options

• A. AMPscript for Marketing Cloud
• B. Google Analytics 360
• C. Parameter Manager

Correct answer: C

Explanation

The correct answer is C, Parameter Manager, as it is specifically designed to manage and append query parameters to links in Marketing Cloud emails. AMPscript and Google Analytics 360 do not provide the same functionality for automatically adding query strings to all links in an email.