Salesforce Certified Marketing Cloud Administrator — Question 33

Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?

Answer options

• A. Interaction Studio
• B. Smart capture
• C. Analytics Builder

Correct answer: B

Explanation

The correct answer is B, Smart capture, as it allows users to create forms for collecting information from customers easily. Interaction Studio is more focused on real-time customer engagement, and Analytics Builder is used for analyzing data rather than creating forms.