Salesforce Certified Business Analyst — Question 96

Cloud Kicks wants to assess the efficiency of its Sales Cloud solution to eliminate unnecessary steps and cut costs. A business analyst (BA) will give a presentation to executives to help them understand the current state and define the future state.
Which document should the BA use for the presentation?

Answer options

• A. A collection of use eases
• B. A business process model
• C. A persona journey map

Correct answer: B

Explanation

The correct answer is B, as a business process model provides a visual representation of the current processes, helping identify inefficiencies. Options A and C, while useful, do not specifically focus on the overall business process and may not effectively convey the necessary information for assessing efficiency.