Salesforce Certified AI Associate — Question 31

What can bias in AI algorithms in CRM lead to?

Answer options

• A. Ethical challenges in CRM systems
• B. Advertising cost increases
• C. Personalization and targeted marketing changes

Correct answer: A

Explanation

Bias in AI algorithms can result in ethical challenges in CRM systems as it may lead to unfair treatment of certain groups or individuals. While advertising costs and marketing changes may be affected by various factors, they are not direct consequences of algorithmic bias.